Zero Click Search Rate
Statistics & Benchmarks

Verified zero click search rate data across 2 regions. Sourced from primary research and validated with evidence grading.

63 data points · 2 regions · Updated 2026-10-03

Compare by Region

Global Region

59 stats
Google search users (with AI Overviews present) marketing
83.000000%
Percentage 2025
Searches triggering AI Overviews marketing
83.000000%
Percentage 2025
global search queries seo
65.000000%
Percentage 2026
global search queries seo
58.500000%
Percentage 2026
Google Search (news-related queries) Media
69.000000%
Percentage 2026
global search seo
58.000000%
Percentage 2025
US Google searches marketing
58.500000%
Percentage 2026
Google mobile searches B2C
57.000000%
Percentage 2024
All Google search types including navigational and branded queries seo
65.000000%
Percentage 2024
Google searches marketing
60.000000%
Percentage 2024
traditional search engines marketing
60.000000%
Percentage 2026
Google Search (United States) marketing
58.000000%
Percentage 2025
medical searches marketing
65.000000%
Percentage 2026
traditional search marketing
65.000000%
Percentage 2025
Global online searches marketing
58.000000%
Percentage 2025
global search engines marketing
60.000000%
Percentage 2025
searches marketing
65.000000%
Percentage 2025
Google marketing
60.000000%
Percentage 2025
Google Search marketing
38.100000%
Percentage 2025-01
Google Search (United States) marketing
58.500000%
Percentage 2025
Google (US) marketing
58.500000%
Percentage 2026
Google Search users marketing
65.000000%
Percentage Q1 2026
Google searches marketing
64.820000%
Percentage 2026
Informational Google queries marketing
74.300000%
Percentage 2026
Google searches marketing
58.500000%
Percentage 2026
Searches in the EU marketing
60.000000%
Percentage 2025-12
Google searches (pre-AI Overviews rollout) marketing
56.000000%
Percentage 2025
All web searches marketing
64.000000%
Percentage 2026
Searches ending without clicks marketing
64.000000%
Percentage 2026
Google searches in the European Union marketing
59.700000%
Percentage 2026
Searches marketing
60.000000%
Percentage 2026
Google searches in the United States marketing
68.000000%
Percentage 2026
U.S. Google searches marketing
68.000000%
Percentage 2026
Web searches (Google/Bing search results) marketing
60.000000%
Percentage 2026
Web searches (zero-click searches) marketing
64.820000%
Percentage 2026
Web searches marketing
58.500000%
Percentage 2025
US Google searches that trigger AI Overviews marketing
83.000000%
Percentage 2025
U.S. searches on Google marketing
68.010000%
Percentage 2026
Google searches in the United States marketing
55.000000%
Percentage 2026
Google searches marketing
68.000000%
Percentage 2026
Google searches (zero-click searches) marketing
56.000000%
Percentage 2026
Google searches marketing
58.000000%
Percentage 2026
Web searches (share ending without a click to any website) marketing
60.000000%
Percentage 2025
Search queries in Europe marketing
63.000000%
Percentage 2025
Google searches marketing
60.000000%
Percentage 2024-2025
News-related Google search queries marketing
56.000000%
Percentage 2025-05
Google search queries (AI Overview keyword set) marketing
36.200000%
Percentage 2025-03
Google search queries (AI Overview keyword set) marketing
38.100000%
Percentage 2025-01
Google searches marketing
68.010000%
Percentage Q1 2026
Google Search marketing
59.000000%
Percentage 2024
Global search queries marketing
50.000000%
Percentage 2024
global search queries marketing
58.500000%
Percentage 2024
Google and web searches marketing
60.000000%
Percentage 2024
Google Search marketing
56.000000%
Percentage 2025
Google Search marketing
63.500000%
Percentage 2024
Google searches (excluding navigational and branded queries) marketing
59.000000%
Percentage 2024
U.S.-based Google searches marketing
58.500000%
Percentage 2024
Google marketing
50.330000%
Percentage 2019
Google marketing
64.800000%
Percentage 2020

US Region

1 stat
Google searches in EU and US seo
58.000000%
Percentage 2025

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