B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- zero click search rate for Global online searches (2025)
Globally, 58% of online searches are zero-click.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://kwetumarketingagency.co.ke/the-future-of-seo-in-2025-how-ai-is-reshaping-search-rankings/ ↗
Source Article
Generative Engine Optimization (GEO): The Next Evolution of SEO in the AI Era
The world of search is shifting at lightning speed. Traditional Search Engine Optimization (SEO) has long been the backbone of digital visibility, helping businesses rank on Google and other search engines. But as Artifici…
Original Research
Semrush
· Original study ↗
Methodology
Cited from Semrush
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Global online searches: 58% zero click search rate. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-58-percent
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<blockquote cite="https://lighthousedata.io/data/zero-click-searches-58-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- zero click search rate for Global online searches<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/zero-click-searches-58-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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