B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56%
56% -- zero click search rate for Google (2025)
Zero-click searches on Google previously stood at 56% before growing to 69%.
- Represents the baseline/starting figure in a reported growth range to 69%
- Author does not cite primary research methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nathanoconnor.co.uk
Primary
Tier C
https://nathanoconnor.co.uk/google-algorithm-updates-2025-rebuilding-lead-funnels ↗
Source Article
The Great Search Shift: How I'm rebuilding my lead funnel after Google killed the old one
The Short Answer: Google's 2025 algorithm updates fundamentally changed how businesses must approach lead generation. The old "build it and they will rank" playbook is dead. I'm rebuilding my lead funnel around three pillars: diversifying beyond Google dependency, fixing the broken connection betwee…
Original Research
nathanoconnor.co.uk
· Original study ↗
Methodology
Cited by author as a shift in click behavior; original source not named in text (likely SparkToro zero-click research). Range: grew from 56% to 69%.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 50.33% | |
| 2020 | 64.8% | +28.8% |
| 2025 (current) | 56% | -13.6% |
| 2025 (current) | 60% | +7.1% |
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google: 56% zero click search rate. Source: nathanoconnor.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-google-69-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-google-69-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- zero click search rate for Google<br><small>Source: nathanoconnor.co.uk (2025) · <a href="https://lighthousedata.io/data/zero-click-searches-google-69-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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