B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- zero click search rate for Google search users (with AI Overviews present) (2025)
When Google's AI Overviews are present, 83% of searches end without a user clicking through to any website.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://nicolaziady.com/ai-search-optimisation-for-marketers/ ↗
Source Article
AI search converts 5x the rate of Google - but 62% of brands are invisible to it. Here's how to optimise for ChatGPT, Perplexity. - Nicola Ziady
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Your customers aren’t Googling anymore.
They’re asking Gemini. Getting answers from Perplexity. Having a conversation with Claude instead of clicking through to your site. According to Funnel’s 2026 survey of 238 marketers, 64% ex…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company search behaviour tracking
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search users (with AI Overviews present): 83% zero click search rate. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-with-ai-overviews-83
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-with-ai-overviews-83" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- zero click search rate for Google search users (with AI Overviews present)<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/zero-click-with-ai-overviews-83" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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