B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58.5%
58.5% -- zero click search rate for global search queries (2026)
58.5% of searches are zero-click searches according to Goodfirms' 2026 survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58.5%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GoodFirms
Primary
Tier C
https://nicolaziady.com/what-is-aeo-for-marketers/ ↗
Source Article
What Is AEO for Marketers? | Nicola Ziady
Definition
Answer Engine Optimization (AEO) for marketers is the practice of structuring content so AI platforms – ChatGPT, Perplexity, Gemini, Google AI Overviews – choose it as the cited answer when someone asks a question related to your expertise, brand, or industry.
By Nicola Ziady | Published:…
Original Research
GoodFirms
· Original study ↗
Methodology
Goodfirms 2026 survey, as cited by Nicola Ziady
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 58.5% | |
| 2024 | 50% | -14.5% |
| 2026 (current) | 65% | +30.0% |
| 2026 (current) | 58.5% | -10.0% |
Segmentation
Industryseo
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
global search queries: 58.5% zero click search rate. Source: GoodFirms (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zero-click-searches-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zero-click-searches-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.5%</strong> -- zero click search rate for global search queries<br><small>Source: GoodFirms (2026) · <a href="https://lighthousedata.io/data/zero-click-searches-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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