B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- zero click search rate for US search queries (2026)
Around 60% of search queries in the US result in zero clicks.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://bigohtech.com/blog/generative-ai-in-content-creation-and-marketing ↗
Source Article
How Businesses Use Generative AI for Content Creation (With Tools)
Original Research
Search Engine Journal
· Original study ↗
Methodology
Study cited via Search Engine Journal
Methodology documented
Segmentation
Industryseo
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
US search queries: 60% zero click search rate. Source: Search Engine Journal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-zero-click-searches-60pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-zero-click-searches-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- zero click search rate for US search queries<br><small>Source: Search Engine Journal (2026) · <a href="https://lighthousedata.io/data/us-zero-click-searches-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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