The Data That Powers Every Marketing Decision

From benchmark reports to content strategy, competitive analysis to client presentations — one intelligence layer for everything.

01 / 06

Brief writers with evidence-backed statistics in seconds

Instead of writers spending hours verifying sources, they pull Grade A/B statistics directly from Lighthouse, complete with citations, sample sizes, and methodology notes. Content quality improves. Research time drops by 60–80%. Publication confidence goes up.

  • Find statistics by topic, industry, or channel in seconds
  • Filter by evidence grade (A–D) to match your citation standards
  • Export citation-ready text blocks for immediate use
  • API integration for automated content briefs
Start for free →
Content Brief · Email Marketing
Pulled statistics · 3 results
A
Email Marketing · ROI
36×
Average return on investment for email marketing programmes across B2B and B2C sectors.
Source: Litmus State of Email 2024 · n=2,000+ marketers · 2024
A
Email · Open Rate (Global Average)
21.5%
Global average email open rate across all industries, weighted by send volume.
Source: Mailchimp Email Benchmarks Q1 2024 · n=12B emails · 2024
B
Email · B2B Click-Through Rate
3.2%
Average CTR for B2B email campaigns segmented by industry vertical.
Source: Campaign Monitor 2024 Report · n=100K campaigns · 2024
Export Brief ↓
Copy Citations
02 / 06

Win pitches and retain clients with data that withstands scrutiny

Clients are increasingly sophisticated. A slide deck full of "a study found…" without provenance is a liability. Lighthouse-sourced statistics come with full citation chains — the kind that survive due diligence.

  • Every stat traceable to primary source
  • Evidence grades A–D visible on exports
  • Shareable provenance chain links for client review
  • White-label export options (Enterprise)
View plans →
Pitch Deck · Slide 4 of 12
MARKET OPPORTUNITY
$6.3T Global digital advertising
spend projected by 2027
Primary Study eMarketer 2024 Grade A · n=50K Verified Mar 2024
EMAIL ROI BENCHMARK
36× Average email marketing
ROI across all sectors
Primary Study Litmus 2024 Grade A · n=2,000 Cross-verified ✓
Provenance chain links shareable with client · White-label on Enterprise
03 / 06

Produce content that earns links by citing primary research

Original statistics with verifiable sources attract backlinks. Content citing Lighthouse-graded primary research outperforms content citing secondary sources because it IS the primary reference point.

  • Original benchmarks from 847+ primary studies
  • Industry-specific breakdowns (50+ categories)
  • Time-series data for YoY comparisons
  • Stats formatted for featured snippets
Start for free →
Channel Benchmarks · SEO
SEO Performance Benchmarks · 2024
Position #1 CTR
27.6% A
Position #2 CTR
15.8% A
Position #3 CTR
11.0% B
Organic Share (page 1)
53.8% A
Featured Snippet CTR
35.1% A
847 primary studies · 50+ industry breakdowns · Updated weekly
04 / 06

Replace hours of source verification with instant evidence grades

Research teams spend disproportionate time verifying whether a statistic is trustworthy. Lighthouse pre-verifies. Grade A means peer-reviewed methodology, large sample size, recent publication. You get the conclusion, not the verification work.

  • 25-stage deterministic verification pipeline
  • Full methodology documentation on every stat
  • Contradiction flags when sources disagree
  • Cross-language validation from 13 languages
See the methodology →
Verification Pipeline · Stat #4821
25-stage verification · Email ROI stat
01 Source domain authority check PASS
02 Publication date validation PASS
03 Sample size adequacy (n ≥ 500) PASS · n=2,000
04 Methodology transparency score PASS · 94/100
05 Cross-source contradiction check PASS · 3 agree
06 Statistical outlier detection PASS
07 Language cross-validation (13 langs) PASS
FINAL GRADE: A 18 more stages · all pass
05 / 06

Market statistics that survive the CFO and the due diligence team

Series A/B/C pitches require defensible market size claims. Industry benchmark reports need verifiable citations. Lighthouse statistics come with the provenance chain that makes these numbers defensible.

  • TAM/SAM/SOM benchmarks for 47 marketing channels
  • YoY trend data going back 17+ years
  • Source quality grades visible to investors
  • Export formats matched to pitch deck standards
View plans →
Market Intelligence · Digital Advertising
TAM / SAM / SOM · Digital Marketing 2024
TAM
$870B
Total addressable market · Global digital ad spend
SAM
$312B
Serviceable market · Programmatic + search
YoY growth · Digital Ad Spend
2020
$378B
2021
$491B
2022
$567B
2023
$680B
2024
$870B
Source: eMarketer · Grade A · All figures cross-verified · 17yr trend available
06 / 06

Academic-grade citations for every marketing statistic

Journalism and academic publishing require primary sources, methodology disclosure, and sample size transparency. Lighthouse was built around these standards from day one.

  • Full methodology documentation per statistic
  • Sample size and data vintage on every stat
  • Primary source links (not secondary aggregators)
  • Suitable for academic citation where primary source criteria met
Start for free →
Citation Record · Full Detail
Full citation record · Stat ID 4821
36× ROI
Email marketing delivers an average return of 36× investment across B2B and B2C sectors, based on self-reported campaign data from 2,000+ marketing professionals.
Source Litmus State of Email Report 2024
Authors Litmus Research Team
Sample n = 2,000 marketing professionals, 40 countries
Method Online survey, quota sampled, self-reported campaign ROI
Published January 2024 · Data vintage: 2023
Cross-verified against 3 independent sources · No secondary aggregators in chain

Which use case fits your team?

The data that marketing decisions
are actually made on.

3 sourced, verified statistics delivered every week. No opinion. No sponsored content. Just data.

4.6M+ data points · 4,200+ subscribers · Cited by 200+ agencies in 34 countries

No spam. Unsubscribe any time. Your email is never shared.