What marketing statistics can I cite?
9,653 currently serving statistics with evidence grades and source citations. Each stat is freshness-tracked; serving eligibility is checked before display.
Use this directory to find currently serving marketing statistics with evidence grades, source citations, and freshness checks before you cite a number.
Advertisers activating AI Max see an average 14% lift in conversions at similar CPA.
- at similar cost per acquisition
Roughly 88% of U.S. marketers use AI in some part of their daily work.
- Approximation stated as 'roughly 88%'
- Source cites 'recent industry data' without naming the original study
An AI-generated landing page achieved a 44.83% relative conversion lift over a human-designed version in an A/B test.
- Small sample size analyzed (124 visitors on the AI variant, 176 on the human variant)
- Single A/B test on Crazy Egg Web Analytics landing page
Claude and Perplexity collectively named 8 distinct help desk software brands in response to a single prompt.
- Only 2 of 4 models returned recommendations in this single snapshot run.
A total of 14 citations (source URLs) were returned across AI models for the query 'What's the best client portal software for a marketing agency?'.
- Only 2 of the 4 tracked models (Claude and Perplexity) were measured in this run; ChatGPT and Gemini had not yet been measured for this category.
HubSpot achieved a 98% visibility rate across AI responses analyzed for the CRM software category globally in August 2026.
- Aggregated across ChatGPT, Google AI Overviews, Microsoft Copilot Search, and Grok Search
A medium-sized precision tool manufacturer achieved a stable 22% response rate in cold outreach after proper ICP definition, content structuring, team training, and AI automation implementation.
AI adoption in marketing has reached 72% among leading digital brands.
Approximately 85.7% of DTC advertisers use AI for creative research to generate ad variations.
31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages.
Google claims a +13% conversion value lift with AI Max active in Performance Max campaigns.
- Claim reported by Google under controlled conditions
Fontanería (plumbing) businesses had an average AI visibility score of 36 out of 100 based on a study of 333 businesses tested across 10 cities.
0.57% of aesthetic clinics analyzed across 10 cities appeared across all 4 AI platforms.
ChatGPT has a 28% capture rate (appearance rate) for aesthetic clinics across 10 cities analyzed by Surfeo.
332 aesthetic clinics appeared in only one AI platform out of the 352 analyzed across 10 cities.
Only 3 of 274 analyzed Spanish law firms achieve cross-platform visibility across AI platforms.
31.3% of enterprise AI case studies analyzed mentioned any failures at all.
AI Overview-cited articles cover 62% more facts than non-cited articles.
70% of job seekers using AI tools use AI to prepare for interviews.
Completion rates reach 78% for AI-delivered training compared to 41% for traditional e-learning.
- Original source/study not specifically cited in text
reddit.com ranked #2 among Top Performing Communities & Directories in AI recommendations for Software globally in August 2026.
AI-powered marketing automation reduces implementation time by 67%.
In a test of 500 local business sites using popular page builders, over 60% of the core content was pushed so far down the DOM tree that AI engines discarded it.
- Reported as 'over 60%'
In a sample of 13,094 businesses across 10 Spanish cities, Gemini mentioned 31% of businesses (3,996 businesses).
- Not an estimate of the entire market
- Based on 406 ranking pages across 30 industries and 10 Spanish cities
44% of AI-powered search users say AI is their primary source of insight.
A study of more than 350,000 business locations found that AI search recommends 1.2% of local businesses.
76% of dealership executives plan to increase their AI budgets for 2026.
74% of dealership executives cite AI voice agents as their top investment priority for lead response, inbound call management, and service scheduling.
12% of surveyed executives report that their organizations have deployed AI agents at partial scale.
62% of hotel chains cite lack of expertise as a main obstacle preventing them from fully leveraging AI.
72% of hotel chains use AI to enhance guest interactions and experience.
Data-driven campaigns integrated with AI and advanced analytics improve ROI by up to 45%.
- Improvement is stated as 'up to 45%'
Teams using AI in content marketing experience an average 20% lift in marketing ROI.
- Reported as an average lift
7.6% of responses in an AI vs real headshot identification task selected the 'couldn't tell' option.
Businesses using AI-powered marketing automation see a 50% increase in leads compared to those managing campaigns manually.
AI platforms accounted for 0.22% of all referral traffic to greenmotion.com in July 2026.
76% of pages cited by Google in AI Overviews ranked in the top 10 search results seven months prior to the recent measurement.
25% of vendors at ShopTalk 2025 explicitly mention generative AI.
LinkedIn is cited in 5.3% of Perplexity AI search responses.
Paid content accounts for 0.3% of AI citations according to an analysis by Muck Rack.
Enterprises successfully scaling agentic AI report 60% greater operational efficiency compared to their peers.
90% of UK B2B buyers with purchasing responsibility who use AI tools for procurement research trust the recommendations provided by these tools.
Asking an AI search engine the same local business query twice returned matching shortlisted results 46.7% of the time across 269 repeat pairs.
97 aesthetic clinics appeared in ChatGPT across 10 cities.