B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

14%

14% -- conversion lift for AI Max advertisers (Q4 2025)

Q4 2025  · groas

Advertisers activating AI Max see an average 14% lift in conversions at similar CPA.

  • at similar cost per acquisition
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Attribution: groas View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
14%
Unit
Percentage
Data Vintage
Q4 2025
Entity
AI Max advertisers
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

78/100 confidence
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
groas Primary Tier B
https://www.groas.com/post/ai-max-features-complete-list-of-whats-new-in-google-ads-november-2025 ↗
Confidence: 72/100 Vintage: Q4 2025 Channel: Common Crawl
Source Article
AI Max Features: Complete List of What's New in Google Ads November 2025
Last Updated: November 16, 2025 Google's AI Max for Search campaigns represents the biggest evolution in paid search advertising since the introduction of Smart Bidding. Launched globally in May 2025 and now available in beta across all Google Ads accounts, AI Max combines the precision of tradition…
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Original Research
groas · Original study ↗

Average lift during beta testing

Methodology documented
IndustryFinTech Company SizeEnterprise RegionGlobal RoleAll marketers Channelpaid_ads
Plain Text
AI Max advertisers: 14% conversion lift. Source: groas (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-max-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-max-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- conversion lift for AI Max advertisers<br><small>Source: groas (Q4 2025) · <a href="https://lighthousedata.io/data/ai-max-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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