B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44.83%
44.83% -- conversion lift for AI-generated landing page vs human-designed landing page (2026)
An AI-generated landing page achieved a 44.83% relative conversion lift over a human-designed version in an A/B test.
- Small sample size analyzed (124 visitors on the AI variant, 176 on the human variant)
- Single A/B test on Crazy Egg Web Analytics landing page
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44.83%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
124
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (5)
Crazy Egg
Primary
Tier A
https://www.crazyegg.com/blog/ai-vs-human-landing-page/ ↗
Source Article
I Let AI Redesign a Landing Page. It Beat Our Human-Designed Version by 44%.
I’ll be upfront: I wasn’t sure this would work.
The idea was simple. Take Crazy Egg’s existing Web Analytics landing page (written and designed by an experienced human team) and build a competing version using AI. Then A/B test them against each other and see which converts better.
The AI landing pa…
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Original Research
Crazy Egg
· Original study ↗
Methodology
A/B test with 54,000 visitors per variant, focusing on visitors who landed on the web analytics page and signed up.
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
AI-generated landing page vs human-designed landing page: 44.83% conversion lift. Source: Crazy Egg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-landing-page-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-landing-page-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.83%</strong> -- conversion lift for AI-generated landing page vs human-designed landing page<br><small>Source: Crazy Egg (2026) · <a href="https://lighthousedata.io/data/ai-landing-page-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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