B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

13%

13% -- conversion value lift for Google Performance Max with AI Max active (2026)

Name: Conversion Value Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2026 · Google

Google claims a +13% conversion value lift with AI Max active in Performance Max campaigns.

Claim reported by Google under controlled conditions

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

13%

Unit

Percentage

Data Vintage

2026

Entity

Google Performance Max with AI Max active

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (8)

Google Primary Tier A

https://www.google.com/admanager/performance-max/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Performance Max 2026: la guida completa con dati reali

BlogPerformance Max 2026: la guida completa con i dati reali, non quelli di Google Performance Max ecommerce 2026: come funziona davvero, come strutturarla, come interpretare i report. Dati di terze parti, non solo quelli di Google. Google dichiara un +13% di conversion value lift con AI Max attivo.…

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digitalcommerce360.com https://www.digitalcommerce360.com/

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amraandelma.com https://www.amraandelma.com/

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massmarketretailers.com https://massmarketretailers.com/

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business.google.com https://business.google.com/

2026-08-16

adage.com https://adage.com/

2026-08-16

Original Research

Google · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Performance Max with AI Max active: 13% conversion value lift. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-performance-max-2026-conversion-value-lift

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-performance-max-2026-conversion-value-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- conversion value lift for Google Performance Max with AI Max active<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-performance-max-2026-conversion-value-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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