B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

16%

16% -- conversion value lift for Estée Lauder (2022)

Name: Conversion Value Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2022 · Glossy (sponsored by Google)

Estée Lauder in Thailand achieved a greater than 16% lift in conversion value compared to traditional branded keyword campaigns using Google's Broad Match and Dynamic Search Ads.

The source specifies 'more than +16%' conversion value
The campaign was conducted specifically by Estée Lauder in Thailand

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Attribution: Glossy (sponsored by Google) View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

16%

Unit

Percentage

Data Vintage

2022

Entity

Estée Lauder

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Glossy (sponsored by Google) Primary Tier B

https://www.glossy.co/sponsored/how-brands-keep-growing-in-uncertain-times/ ↗

Confidence: 51/100 Vintage: 2022 Channel: Common Crawl

Source Article

How brands keep growing in uncertain times

Original Research

Glossy (sponsored by Google) · Original study ↗

Segmentation

IndustryBeauty Company SizeEnterprise RegionUS

Cite this stat

Plain Text

Estée Lauder: 16% conversion value lift. Source: Glossy (sponsored by Google) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/estee-lauder-conversion-value

HTML Embed

<blockquote cite="https://lighthousedata.io/data/estee-lauder-conversion-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- conversion value lift for Estée Lauder<br><small>Source: Glossy (sponsored by Google) (2022) · <a href="https://lighthousedata.io/data/estee-lauder-conversion-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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