B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- conversion value lift for Google Ads bid-to-value strategies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://dive.team/news-blog/how-b2b-brands-can-improve-lead-quality-with-bid-to-value ↗
Source Article
How B2B Brands Can Improve Lead Quality with Bid-to-Value | DiveTeam
Bid-to-Value (also known as “value based bidding” in the context of paid search) is a bid strategy that uses AI to adjust the amount you are willing to pay for a click based on the probability that the customer will be valuable to your business. In this article I will explain how bid-to-value works,…
Original Research
Google
· Original study ↗
Methodology
Google's internal data on value-based bidding, cited in DiveTeam article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads bid-to-value strategies: 14% conversion value lift. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-bid-to-value-conversion-value-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-bid-to-value-conversion-value-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- conversion value lift for Google Ads bid-to-value strategies<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-bid-to-value-conversion-value-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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