What marketing statistics can I cite?

17 currently serving statistics with evidence grades and source citations. Each stat is freshness-tracked; serving eligibility is checked before display.

Use this directory to find currently serving marketing statistics with evidence grades, source citations, and freshness checks before you cite a number.

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22%
Cost Per Lead Reduction
Paul Andre de Vera at Workday
2026 · openPR
Grade B 69/100 paid
11.2%
Return On Ad Spend
sellers with a Sponsored Products campaign
2026 · Amazon Advertising
Grade B 70/100 paid
6
Roas Increase
Reddit ads added to TV campaigns
2026 · Emarketer
Grade B 71/100 paid
14%
Cost Per Lead Reduction
Godrej Properties
2026 · Amazon Ads
Grade B 71/100 paid
4
Impressions
Responsive Search Ads (RSAs)
2022 · Optmyzr
Grade B 71/100 paid
3.04%
Cost Per Click Change
Google Ads Search Campaigns (2025 vs. 2026)
2026 · WordStream / LocaliQ
Grade B 66/100 paid
6
Incremental Return On Ad Spend Shift
iROAS measurements
2026 · EMARKETER
Grade B 69/100 paid
42%
Return On Ad Spend
MATCHESFASHION
2026 · Pinterest
Grade B 70/100 paid
15%
Return On Ad Spend Increase
DTC brands using Meta Ads
2025 · heavysignal.co
Grade B 67/100 paid
33%
Cost Per Sales Ready Lead Reduction
Companies excelling at lead nurturing
2026 · Attainment Labs
Grade B 66/100 paid
60%
Return On Ad Spend
Zenni's shopping campaigns
2026 · Pinterest
Grade B 69/100 paid
38%
Cost Per Lead Decrease
Rakez Real Estate
2026 · Snapchat For Business
Grade B 66/100 paid
8
Ad Spend
ByteDance and its competitors
2023 · Emarketer
Grade B 69/100 paid
50.9%
Ad Spend
Video's share of social network ad spending
2023 · Insider Intelligence
Grade B 60/100 paid
$4
Average Cost Per Install
Schnucks Markets
Q1 2023 · Midwest Dairy
Grade B 63/100 paid
12%
Reduction In Cost Per Validated Lead From Digital Sources
Penguin Air, Plumbing & Electrical
2019 · Blue Corona
Grade B 68/100 paid
62%
Cost Per Lead Difference
Inbound Marketing Dominated Organizations Vs Outbound
2011 · HubSpot
Grade B 62/100 paid