Marketing Research Data Directory

373 verified statistics with evidence grades, primary source citations, and transparent methodology. Every stat independently reviewed and freshness-tracked.

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52%
Percentage Of Users
users
2026 · The Influence Agency
Grade B 67/100 paid
$3
Average CPC
Google Ads accounts
2023 · keywordme.io
Grade B 63/100 paid
3.17%
Average Click-through Rate (ctr)
All Industries
2025 · Coupler
Grade B 60/100 paid
90%
Penetration Of Programmatic In Display Ad Spending
programmatic display ad market
2026 · Crunch Growth
Grade B 59/100 paid
20%
Ad Spending Allocation
retail media
2027 · emarketer.com
Grade B 58/100 paid
25%
Commission Rate
Apple App Store
Mar 2026 · The Guardian
Grade B 58/100 paid
$3
Average Cost Per Click (cpc)
B2B Services industry
2023 · kliqinteractive.com
Grade B 57/100 paid
$67
Average Cost Per Lead
Overall
2024 · WordStream
Grade B 57/100 paid
6.05%
Average Click-through Rate (ctr)
Dating & Personals
2025 · wordstream.com
Grade B 56/100 paid
$3
Average Cost Per Click (cpc)
All Industries
2025 · Growthscribe
Grade B 56/100 paid
70%
Click-through Rate (ctr)
Industries
2024 · wordstream.com
Grade B 56/100 paid
2
Efficiency Ratio
TikTok
2026 · TikTok Korea
Grade C 55/100 paid
63%
Use Paid Channels
businesses
2023 · Semrush
Grade B 54/100 paid
6.66%
Click-through Rate
Google Ads
2025 · WordStream
Grade B 54/100 paid
9.19%
Click-through Rate
Sports & Recreation
2025 · WordStream
Grade B 54/100 paid
$2
Cost Per Click
Arts & Entertainment
2025 · wordstream.com
Grade B 54/100 paid
$0.01
Currency Usd
cost per lead
2020 · music3point0.com
Grade C 54/100 paid
$1,000,000,000
Ad Spending
in-store retail media
2028 · Cross-Screen Media
Grade B 54/100 paid
13.1%
Click-through Rate
Arts & Entertainment
2025 · wordstream.com
Grade B 53/100 paid
$2
Cost Per Click
Travel
2025 · wordstream.com
Grade B 53/100 paid
$0.97
Amazon Sponsored Products Avg CPC
Amazon Sponsored Products — All Categories
2024 · Jungle Scout Amazon Advertising Benchmarks 2024
Grade C 53/100 paid
51.2%
Share Of Media Spend
U.S. Mobile Ads
2024 · designrush.com
Grade B 52/100 paid
7.5%
Digital Ad Spending Share
Walmart
2024 · emarketer.com
Grade B 52/100 paid
15%
Click Through Rate Increase Responsive Search Ads
Google Responsive Search Ads
2024 · PH Digital
Grade C 52/100 paid
$73,000,000,000
Rtb Market Size
Real-Time Bidding Market
2024 · Grand View Research RTB Market Report 2024
Grade C 52/100 paid
$0.58
Cost Per Click
Facebook Ads
2026 · AdBacklog
Grade C 52/100 paid
7.76%
Google Ads Average Conversion Rate
Automotive – For Sale
2025 · WordStream
Grade C 52/100 paid
$132
Google Ads Average Cost Per Lead
Attorneys & Legal Services
2025 · WordStream
Grade C 52/100 paid
12.61%
Google Ads Average Conversion Rate
Automotive – Repair, Service & Parts
2023 · WordStream
Grade C 52/100 paid
$327,100,000,000
Global Sms Marketing Spending
global market
2023 · レポートオーシャン株式会社
Grade B 51/100 paid
3%
Click Through Rate
TikTok Spark Ads (Boosted UGC)
2025 · SaaSHero
Grade C 51/100 paid
96%
Share Of New Display Ad Dollars From Programmatic
programmatic display ad market
2026 · emarketer.com
Grade B 51/100 paid
$16,200,000,000
Dooh Global Revenue
Global Digital OOH (DOOH) Market
2023 · OAAA & PQ Media Global OOH Revenue Report 2023
Grade C 51/100 paid
4,500,000,000
GDPR Fines Cumulative Total
GDPR Enforcement
2024 · Elementor Blog
Grade C 51/100 paid
$67
Cost Per Lead
overall average in Google Ads
2024 · dataslayer.ai
Grade C 51/100 paid
76.4%
Google Shopping Ecommerce Revenue Share
Google Shopping — share of ecommerce paid search revenue
2024 · Semrush Google Shopping Study 2024
Grade C 51/100 paid
8.73%
Google Ads Average Click-through Rate
Travel
2025 · WordStream
Grade C 51/100 paid
7.18%
Google Ads Average Click-through Rate
Health & Fitness
2025 · WordStream
Grade C 51/100 paid
77
Average UGC Video Cost
Influee UGC creators - Health niche
2025 · Influee
Grade C 50/100 paid
0.9%
Click Through Rate
Software & Internet (Meta Ads)
2025 · AdLabz
Grade C 50/100 paid
$50,000,000,000
Growth In Programmatic Display Ad Spending
global programmatic display ad market
2025 · emarketer.com
Grade B 50/100 paid
-46.74%
Year-over-year Change In Average Cost Per Lead
Career & Employment
2025 · wordstream.com
Grade B 50/100 paid
$28
Google Ads Average Cost Per Lead
Google Ads – Storage & Moving
2024 · AgencyAnalytics
Grade C 50/100 paid
$2
Cost Per Click
Small businesses (paid search, non-legal/non-medical)
2026 · Stackmatix
Grade C 50/100 paid
0.49%
Click Through Rate
LinkedIn ads in Financial Services industry
2017 · froggyads.com
Grade C 50/100 paid
22.3%
Market Size
Amazon search advertising
2025 · Health Club Management
Grade C 50/100 paid
6.42%
Click-through Rate
Google Ads
2024 · WordStream
Grade C 50/100 paid
0.88x
Incremental Conversions Per Dollar
Meta ad experiments
2026 · arXiv
Grade B 50/100 paid
$2,000
Customer Acquisition Cost
B2B SaaS LinkedIn ads
2026 · SaaSHero
Grade C 50/100 paid
10
Keyword Monthly Search Volume
sponsored post
2025-04 · DataForSEO / Google Ads
Grade C 50/100 paid
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