What marketing statistics can I cite?
8,796 currently serving statistics with evidence grades and source citations. Each stat is freshness-tracked; serving eligibility is checked before display.
Use this directory to find currently serving marketing statistics with evidence grades, source citations, and freshness checks before you cite a number.
Facebook delivers an average return on ad spend (ROAS) of 4.2x for paid campaigns according to 2026 aggregated benchmark data.
Instant credit card ad click-through rates (CTR) in paid search finance campaigns average 5.2%.
Text ads appeared on 29.45% of U.S. commercial queries analyzed.
Public-health paid media campaigns can influence audience beliefs for as little as $3.41 per person.
- Minimum cost found in research ('for as little as $3.41 per person')
Traffic and engagement campaigns run alongside conversion-focused campaigns led to a 20% increase in retargeting pool size for a craft brewer's paid social campaigns.
Google / Alphabet reached over 300 million paid subscriptions globally in Q3 2025.
- Stated as 'over 300 million'
The total monthly paid search (Google Ads) spend across all 50 AI tools on the a16z list was approximately $268,000.
- Estimated via Ahrefs data
- Stated as an approximation (~$268K/month)
Paid search click-through rate was 61.95% lower when Google AI overview was present compared to when it was not.
- Study compared paid search CTR when Google AI overview was present vs absent
Santagostino achieved an average ROAS of 5 through its paid campaigns.
CPM benchmark for highly targeted local financial advertising campaigns is $18 in 2025.
- Applies to highly targeted local financial ads
Judge Realty's paid media program achieved an average cost per click (CPC) of $0.87 in February 2022.
90% of surveyed multifamily marketing professionals utilize paid search for business growth.
- Survey sample limited to 40 client professionals
Portland businesses pay an average cost of $89 per lead from paid search.
A companion study analyzed 20,946 jewelry and watch retailer ads.
67% of top-performing B2B content marketers use paid amplification for content distribution.
Brands cited in Google AI Overviews receive 91% more paid clicks compared to brands not cited for the same query.
In the car wash industry, approximately 35% to 40% of consumers who respond to a paid offer typically make it to the property.
- Reported as a benchmark range of 35% to 40%
- Stronger campaigns can outperform this benchmark
Paid or advertorial content accounted for 0.3% of citations across ChatGPT, Claude, and Gemini.
- The breakdown is not published at the market or category level.
Between 70% and 80% of search engine users ignore paid advertisements.
- Reported as a range: 70% – 80%
Alphabet's 2025 Form 10-K reports paid clicks increased by 6% year over year.
Brands cited inside Google AI Overviews earn 91% more paid clicks than brands not cited on the same query.
Hook performance drives 60% to 70% of whether someone engages with an ad.
The average CPC for financial advisory search keywords in Portsmouth/Seacoast NH is $32.
89% of surveyed agencies offer paid advertising according to AgencyAnalytics 2025 data.
89% of surveyed marketing agencies offer paid advertising services.
ChatGPT reached 20 million paid users within 2.5 years of launch.
Businesses mentioned in AI Overviews receive 91% more sponsored clicks compared to those not mentioned in the same queries.
- Based on a 15-month study tracking 3,119 search phrases
The median multiplier between Last-Click ROAS and MMM-based ROAS for Paid Social overall was 4.2x.
Traffic-optimized higher education paid social campaigns on Meta and Instagram achieved an average cost per click (CPC) of $0.38.
Paid ads featuring real fan or user-generated content achieve 4x higher click-through rates.
- Source cites general experience and industry benchmarks without naming the underlying research study
23% of brands running active paid media are actively running marketing mix modeling (MMM) in Q1 2026.
Reddit-sourced OnlyFans fans had a paid-page ARPU of $88 in 2025.
- Measured among paying fans
0.174% of surveyed U.S. consumers and workers who use AI reported paying for Grok in Q2 2026.
- Compared against 0.173% in Q2 2025
More than 6% of surveyed U.S. consumers and workers who use AI reported paying for ChatGPT.
- Reported as 'more than 6%'
On average, 11.5% of ad clicks are lost to invalid traffic.
88% of DMOs invest in paid social media buying.
15% to 40% of paid acquisition budgets at most DTC brands fund customers who never return.
- Reported as a range (15–40%) across DTC brands analyzed by vendor
According to Seer's 2026 data, the click-through rate (CTR) for paid ads on queries where AI Overviews are displayed increased to 16.2% (from 14.6%).