B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61.95%
61.95% -- click through rate change for Paid search ads with Google AI overview present (2025-01)
Paid search click-through rate was 61.95% lower when Google AI overview was present compared to when it was not.
- Study compared paid search CTR when Google AI overview was present vs absent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61.95%
Unit
Percentage
Data Vintage
2025-01
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier C
https://3b1.ie/blog/why-your-google-ads-performance-is-dropping-and-what-to-do-about-it ↗
Source Article
Why Your Google Ads Performance Is Dropping And What to Do About It
Why Your Google Ads Performance Is Dropping And What to Do About It
Have you noticed a drop in your Google Ads results lately? You're not alone.
Google's AI overview system is destroying the performance of once successful campaigns.
Lower ad visibility
Ads have less visibility as they are no longer …
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive study comparing paid search CTR when AI overview was present vs absent
Methodology documented
Segmentation
IndustryFinTech
Company SizeEnterprise
RegionEMEA
RolePPC Specialist
Channelpaid_ads
Cite this stat
Plain Text
Paid search ads with Google AI overview present: 61.95% click through rate change. Source: Seer Interactive (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-ctr-drop-ai-overview-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-search-ctr-drop-ai-overview-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61.95%</strong> -- click through rate change for Paid search ads with Google AI overview present<br><small>Source: Seer Interactive (2025-01) · <a href="https://lighthousedata.io/data/paid-search-ctr-drop-ai-overview-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.