B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18.68%
18.68% -- click through rate change for Branded queries with AI Overviews (2025-2026)
Branded queries experienced an 18.68% CTR increase when Google AI Overviews appeared.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.68%
Unit
Percentage
Data Vintage
2025-2026
Entity
Sample Size
700,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amsive Digital
Primary
Tier B
https://aeoauditai.com/blog/50k-seo-budget-ai-search-impact-2026 ↗
Source Article
I Spent $50K on SEO - Here's What AI Search Changed in 2026 | AeoAudit
I Spent $50K on SEO in 2025 - Here's What AI Search Changed in 2026
My B2B SaaS traffic dropped 34% despite ranking #1. Position one CTR fell from 27% to 11%. Here's the brutal truth about what worked, what failed, and how I recovered using AEO. Real numbers, real lessons. Free audit at aeoauditai.c…
Original Research
Amsive Digital
· Original study ↗
Methodology
700,000-keyword study by Amsive Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Branded queries with AI Overviews: 18.68% click through rate change. Source: Amsive Digital (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amsive-branded-query-ctr-boost
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<blockquote cite="https://lighthousedata.io/data/amsive-branded-query-ctr-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.68%</strong> -- click through rate change for Branded queries with AI Overviews<br><small>Source: Amsive Digital (2025-2026) · <a href="https://lighthousedata.io/data/amsive-branded-query-ctr-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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