B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
16.2%
16.2% -- paid ad click through rate ai snippet for Paid ad (2026)
According to Seer's 2026 data, the click-through rate (CTR) for paid ads on queries where AI Overviews are displayed increased to 16.2% (from 14.6%).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Seer
Primary
Tier B
https://seo-frontline.com/entry/2026/08/13/102438 ↗
Source Article
新しい検索ジャーニーがSEOとPPCのあり方を変える - SEO最前線
概要
従来のSEOとPPCは、検索結果ページを共有する二つのチャネルとして扱われてきました。しかし、AI概要、有料広告、オーガニック結果、そして関連検索が複雑に絡み合う現代の検索体験には、このモデルはもはや適合しません。
現在の検索は、AI回答が検討リストを形成し、広告が絞り込まれた需要を捉え、オーガニックが意思決定を補強し、そして追加のクエリがこのプロセスを再開する、というループとして機能します。
SparkToroの2026年分析によると、Google検索の68%はクリックなしで終了し、別のGoogleクエリにつながる検索の割合は7.2ポイント増加しました。この変化の背景には、検索ステップ…
Also cited by
ppc.land
https://ppc.land/
2026-08-18
Original Research
Seer
· Original study ↗
Methodology
Seer's 2026 data
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid ad: 16.2% paid ad click through rate ai snippet. Source: Seer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid_ad_click_through_rate_ai_snippet
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid_ad_click_through_rate_ai_snippet" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.2%</strong> -- paid ad click through rate ai snippet for Paid ad<br><small>Source: Seer (2026) · <a href="https://lighthousedata.io/data/paid_ad_click_through_rate_ai_snippet" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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