B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- paid click uplift for Brands cited in Google AI Overviews (2025-09)
Brands cited in Google AI Overviews receive 91% more paid clicks compared to brands not cited for the same query.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025-09
Entity
Sample Size
3,119
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier A
https://wellsgroup.uz/uz/insights/what-is-generative-engine-optimization-and-why-it-matters-in-2026 ↗
Source Article
GEO nima? Generativ Dvigatelni Optimallashtirish tushuntirildi
Generativ qidiruv tizimi optimallashtirishi nima va nega u 2026-yilda muhim
Generativ qidiruv tizimi optimizatsiyasi brendlarga AI iqtiboslarini qo‘lga kiritish, ChatGPT va Google AI bo‘ylab ko‘rinuvchanlikni oshirish hamda 2026-yilda oson topiladigan bo‘lib qolishga yordam beradi.
Generativ qidiruv…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive study: 42 organizations, 3,119 queries, 25.1 million impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands cited in Google AI Overviews: 91% paid click uplift. Source: Seer Interactive (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-cited-brands-paid-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-cited-brands-paid-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- paid click uplift for Brands cited in Google AI Overviews<br><small>Source: Seer Interactive (2025-09) · <a href="https://lighthousedata.io/data/ai-overviews-cited-brands-paid-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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