B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- paid click uplift for Brands mentioned in AI Overviews (2026)
Businesses mentioned in AI Overviews receive 91% more sponsored clicks compared to those not mentioned in the same queries.
- Based on a 15-month study tracking 3,119 search phrases
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3,119
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://jarthur.co/what-are-zero-click-searches-how-they-impact-seo-in-2026/ ↗
Source Article
What Are Zero-Click Searches & How They Impact SEO
Your SEO is successful. You’re ranking higher on Google, increasing impressions and getting your content in front of more people.
But lately things seem wrong.
You enter Google Search Console, and your pages are showing up in more searches than ever. The rankings look good. The impressions are growi…
Original Research
Seer Interactive
· Original study ↗
Methodology
15-month Seer Interactive study tracking 3,119 search phrases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands mentioned in AI Overviews: 91% paid click uplift. Source: Seer Interactive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seer-aio-mention-91-more-paid-clicks
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<blockquote cite="https://lighthousedata.io/data/seer-aio-mention-91-more-paid-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- paid click uplift for Brands mentioned in AI Overviews<br><small>Source: Seer Interactive (2026) · <a href="https://lighthousedata.io/data/seer-aio-mention-91-more-paid-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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