B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- paid click lift for Brands cited in AI Overviews (2025)
Brands cited inside AI Overviews earn 91% more paid clicks compared to brands not cited on the same query.
- Informational search queries only
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,119
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier A
https://dont-feed-the-algorithm.beehiiv.com/p/google-s-core-update-is-done-93-of-ai-searches-don-t-c… ↗
Source Article
Organic CTR Dropped 61%, Brand Mentions Beat Backlinks 3-to-1, and Citation Replaced Ranking 🧪 | Don't Feed The Algorithm: Issue 047
🐊 Editor's Note
Hey there,
Welcome back to another Don’t Feed The Algorithm, your weekly dispatch from Averi — where we explore the intersections of marketing, AI and the future of work.
Citation.
That's the word this week. Not ranking. Not click-through. Citation.
The Seer Interactive study that dr…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive analysis of 3,119 informational queries across 42 organizations, June 2024–September 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands cited in AI Overviews: 91% paid click lift. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cited-brands-paid-click-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cited-brands-paid-click-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- paid click lift for Brands cited in AI Overviews<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/cited-brands-paid-click-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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