B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$17,300,000
$17,300,000 -- new deal value for B2B service company (Ascend ITT client) paid ads program (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$17,300,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ascend ITT
Primary
Tier A
https://ascenditt.com/case-study/17-3mm-in-new-deal-value-in-year-1 ↗
Source Article
$17.3mm in new deal value for this B2b service
The Challenge
This client's ideal customer profile (ICP) was not only narrow, but their service requires a large investment ($300k+ annually) that can usually only be taken by Fortune 100 size companies. Their sales pipeline is months, not days, and typically requires the approval by 5+ decision mak…
Original Research
Ascend ITT
· Original study ↗
Methodology
Self-reported agency case study: paid ads (Google Ads, Meta, LinkedIn) contributed $17.3 million in new deal value during Year 1 of the engagement; calendar period and attribution methodology not disclosed.
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
B2B service company (Ascend ITT client) paid ads program: $17,300,000 new deal value. Source: Ascend ITT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-ads-new-deal-value-17-3m-b2b-client
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-ads-new-deal-value-17-3m-b2b-client" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$17,300,000</strong> -- new deal value for B2B service company (Ascend ITT client) paid ads program<br><small>Source: Ascend ITT (2026) · <a href="https://lighthousedata.io/data/paid-ads-new-deal-value-17-3m-b2b-client" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.