B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4
4 -- facebook roas for Facebook Paid Campaigns (2026)
Facebook delivers an average return on ad spend (ROAS) of 4.2x for paid campaigns according to 2026 aggregated benchmark data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
HubSpot, Sprout Social, Improvado
Primary
Tier B
https://posteverywhere.ai/blog/social-media-roi-guide ↗
Source Article
Social Media ROI: How to Track & Prove It (2026)
"What's the ROI of social media?" is the most-asked question in marketing — and the hardest to answer honestly. Not because the value isn't there, but because most teams measure the wrong things, attribute revenue incorrectly, or give up on measurement entirely.
The result? Social media becomes a "t…
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2026-08-15
ppc.land
https://ppc.land/
2026-08-15
electroiq.com
https://electroiq.com/
2026-08-15
Original Research
HubSpot, Sprout Social, Improvado
· Original study ↗
Methodology
Based on aggregated research from HubSpot, Sprout Social, and Improvado
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Paid Campaigns: 4 facebook roas. Source: HubSpot, Sprout Social, Improvado (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook_roas
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<blockquote cite="https://lighthousedata.io/data/facebook_roas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- facebook roas for Facebook Paid Campaigns<br><small>Source: HubSpot, Sprout Social, Improvado (2026) · <a href="https://lighthousedata.io/data/facebook_roas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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