B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.53x
1.53x -- facebook roas for Facebook Ads (2021–2022)
The trailing 12 months (2021–2022) Facebook return on ad spend (ROAS) benchmark was 1.53 across ~200 ecommerce retailers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.53x
Unit
Ratio
Data Vintage
2021–2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Common Thread Collective
Primary
Tier A
https://commonthreadco.com/blogs/coachs-corner/facebook-ads-budgets-costs ↗
Source Article
How Much Do Facebook Ads Cost? Budget Calculator (2022)
Paid social is the lifeblood of growing ecommerce brands.
Unfortunately, few owners, operators, and marketers play the game with a clear strategy on how to win.
Fewer still calculate how much Facebook ads cost on a single outcome: profit.
Good news. That’s exactly what this article contains: a Faceb…
Original Research
Common Thread Collective
· Original study ↗
Methodology
Data from ecommerce data newsletter totaling +$5.9 billion in sales between 2020–2022.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Facebook Ads: 1.53x facebook roas. Source: Common Thread Collective (2021–2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-roas-2021-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-roas-2021-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.53x</strong> -- facebook roas for Facebook Ads<br><small>Source: Common Thread Collective (2021–2022) · <a href="https://lighthousedata.io/data/facebook-roas-2021-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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