B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- paid ad ignoring rate for search engine users (2025)
Between 70% and 80% of search engine users ignore paid advertisements.
- Reported as a range: 70% – 80%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
soudmarketing.com
Primary
Tier C
https://soudmarketing.com/guides/ultimate-guide-to-local-seo/ ↗
Source Article
Ultimate Guide to Local SEO
Guides
Search Engine Optimization (SEO) is a series of tactics designed to increase the visibility of your website – and traffic to it! – from search engines like Google, Bing, and Yahoo!.
Bottom line: SEO works, especially for small-to-midsize businesses seeking local traffic, i.e. from Jacksonvill…
Original Research
soudmarketing.com
· Original study ↗
Methodology
Range 70-80%, midpoint used
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
search engine users: 70% paid ad ignoring rate. Source: soudmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/users-ignore-paid-ads
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<blockquote cite="https://lighthousedata.io/data/users-ignore-paid-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- paid ad ignoring rate for search engine users<br><small>Source: soudmarketing.com (2025) · <a href="https://lighthousedata.io/data/users-ignore-paid-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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