B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- paid search conversion increase for One company (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brafton
Primary
Tier B
https://www.brafton.com/blog/news/universal-analytics-lets-marketers-tailor-metrics-for-their-own-su… ↗
Source Article
Universal Analytics lets marketers tailor metrics for their own success | Brafton
On its Analytics blog, Google announced a new Universal Analytics capability that enables enterprise marketers and webmasters to customize metrics and integrate their cross-channel marketing data into the platform. According to the announcement, demand for more robust analysis of devices used to acc…
Original Research
Brafton
· Original study ↗
Methodology
After applying conclusions drawn from Analytics data
Segmentation
IndustryMedia
Company SizeAll sizes
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
One company: 37% paid search conversion increase. Source: Brafton (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-analytics-conversion-increase
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<blockquote cite="https://lighthousedata.io/data/google-analytics-conversion-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- paid search conversion increase for One company<br><small>Source: Brafton (2026) · <a href="https://lighthousedata.io/data/google-analytics-conversion-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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