B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6%
6% -- paid clicks growth rate for Google Ads (2025)
Alphabet's paid clicks increased by 6% year over year according to its 2025 Form 10-K disclosure.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Alphabet
Primary
Tier A
https://www.digitalsardine.com/blog/search-cpc-inflation-smart-bidding ↗
Source Article
Search CPC Inflation Is Real. But That’s Not the Whole Story - Digital Sardine
Search advertising costs are rising. Not anecdotally. Not selectively. Structurally.
Multiple independent data sources confirm that cost-per-click inflation is happening across Google Ads.
Alphabet’s 2025 Form 10-K shows paid clicks up 6% year over year while cost-per-click increased 7%. Skai’s Q3 2…
Original Research
Alphabet
· Original study ↗
Methodology
Alphabet 2025 Form 10-K financial disclosure
Methodology documented
Segmentation
IndustryFinTech
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
Google Ads: 6% paid clicks growth rate. Source: Alphabet (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alphabet-paid-clicks-growth-2025
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<blockquote cite="https://lighthousedata.io/data/alphabet-paid-clicks-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- paid clicks growth rate for Google Ads<br><small>Source: Alphabet (2025) · <a href="https://lighthousedata.io/data/alphabet-paid-clicks-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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