B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- retargeting pool size growth for craft brewer paid social (2025)
Traffic and engagement campaigns running alongside conversion-focused campaigns led to a 20% increase in retargeting pool size for a craft brewer's paid social strategy.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lexlab
Primary
Tier C
https://lexlab.com.au/case-studies/driving-roas-and-growth-for-a-craft-brewer/ ↗
Source Article
Driving ROAS and Growth for a Craft Brewer
Driving ROAS and Growth for a Craft Brewer via Paid Social
Since 2023, our paid social strategy for a leading craft brewer has focused on two priorities: increasing ecommerce sales efficiency and expanding brand reach to grow market share.
Overview
By tailoring campaigns to platform behaviours, crea…
Original Research
Lexlab
· Original study ↗
Methodology
Agency case study, single-client campaign
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionAustralia
Channelsocial
Cite this stat
Plain Text
craft brewer paid social: 20% retargeting pool size growth. Source: Lexlab (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/craft-brewer-retargeting-pool-growth-20
HTML Embed
<blockquote cite="https://lighthousedata.io/data/craft-brewer-retargeting-pool-growth-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- retargeting pool size growth for craft brewer paid social<br><small>Source: Lexlab (2025) · <a href="https://lighthousedata.io/data/craft-brewer-retargeting-pool-growth-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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