B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- cost per person influenced for public-health paid media campaigns (2025)
Public-health paid media campaigns can influence audience beliefs for as little as $3.41 per person.
- Minimum cost found in research ('for as little as $3.41 per person')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
174
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arxiv.org
Primary
Tier B
https://astrobug.com/dab/placebased-media-expands-point-of-care-advertising-inventory-across-us-clin… ↗
Source Article
Astro Bug
Original Research
Arxiv.org
· Original study ↗
Methodology
Large-scale research analyzing more than 174 public-health media campaigns reaching over 2.1 billion people worldwide; cited from Arxiv.org
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
public-health paid media campaigns: $3 cost per person influenced. Source: Arxiv.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-media-belief-influence-cost-per-person
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-media-belief-influence-cost-per-person" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- cost per person influenced for public-health paid media campaigns<br><small>Source: Arxiv.org (2025) · <a href="https://lighthousedata.io/data/paid-media-belief-influence-cost-per-person" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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