B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- conversion value lift for Google Smart Shopping campaigns (2019)
Google's early testing showed advertisers using Smart Shopping campaigns drove at least 20% more conversion value at similar cost compared to manual campaigns.
- early stages of testing
- at a similar cost to manual campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
http://www.searchenginejournal.com/4-optimization-tips-that-will-improve-your-google-shopping-campai… ↗
Source Article
4 Optimization Tips That Will Improve Your Google Shopping Campaigns
Original Research
Google
· Original study ↗
Methodology
Google early-stage testing; Smart Shopping vs manual campaigns at similar cost
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Smart Shopping campaigns: 20% conversion value lift. Source: Google (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-shopping-conversion-value-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smart-shopping-conversion-value-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion value lift for Google Smart Shopping campaigns<br><small>Source: Google (2019) · <a href="https://lighthousedata.io/data/smart-shopping-conversion-value-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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