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The average shopping cart abandonment rate across all industries is 70%.
In 2024, 72% of Black Friday sale purchases in Brazil were made via smartphones, according to a study by Appreach.
The global average ecommerce conversion rate across all industries in 2026 is roughly 2.5% to 3.0%.
- Reported as a range (2.5-3.0%)
- Varies significantly by industry, device, and region
Most ecommerce stores convert between 2% and 3% of visitors.
- Calculated midpoint from range 2-3%
DataVinci achieved a 43% conversion lift for a B2B Ecommerce client in Germany.
The average shopping cart abandonment rate for ecommerce is 70.19%.
The global average eCommerce conversion rate is approximately 2.79%.
- Rates vary significantly by product category (0.9% for luxury to 6% for food & beverage) and device
Mobile commerce is projected to account for 43% of global e-commerce sales in 2025.
- Projected estimate
A well-designed user journey can increase conversion rates by up to 30% through strategic user experience improvements.
- up to 30%
The ecommerce conversion rate for the luxury and jewelry category was 0.9% in Q3 2025 according to Statista.
Standard popups in ecommerce convert at an average rate of around 3%.
- Stated as an approximate industry average ('around 3% on average')
The cart abandonment rate benchmark for Food & Beverage eCommerce in 2026 is 63.6%.
- Directional planning benchmark based on publicly available eCommerce reports, platform-level data, category research, and agency observations.
According to Statista data from Q4 2025, the average conversion rate across all sectors is 1.8%.
The average conversion rate for eCommerce in 2026 is 2.30%.
The average conversion rate across eCommerce sites is 1.81%.
Furniture eCommerce experienced an average order volume increase of 36% during the Black Friday window compared to a baseline autumn period.
- Based on Autoaddress customer API usage analysis
Delhaize Belgium's e-commerce order capacity was 25,000 orders per week prior to doubling to 50,000 orders per week with the opening of a new DC.
The top-quartile CAC payback period for the cohort of public DTC brands is 8 months.
Mobile commerce accounted for approximately 59% of global retail ecommerce sales in 2025.
- Statista estimate
RidersDeal experienced a 2.33% relative improvement in user conversion rate during a 2-week PoC test using Speed Kit.
- Relative improvement (+2.33% relative lift in CVR, not absolute percentage points)
- Measured during a 2-week PoC A/B test with 90% confidence level
Mobile commerce is expected to make up 83% of all e-commerce sales by 2024 in India.
- Forecast/projection
A traditional kitchenware manufacturer/online retailer saw its repeat purchase rate increase by 18 percent after deploying digital customer twins and personalized storytelling content.
In October 2024, the global average order value (AOV) for the Fashion, Accessories, and Apparel ecommerce industry was $194.
The global average ecommerce conversion rate in 2025 sits between 2.5% and 3.0%.
- Averages vary significantly by industry sector
The overall repeat purchase rate across a large portfolio of D2C ecommerce brands is approximately 18.8%.
- Directional benchmark
- Varies significantly by category (consumables 25-40%, apparel 12-17%, durable goods 7-15%)
Shopify merchants have an average conversion rate of 1.4%.
- Figure includes many early-stage stores still finding their footing
The average conversion rate for Luxury & Jewellery ecommerce in 2026 is 1.4%.
Well-designed ecommerce stores on Shopify convert at 2.5% to 3.5% according to Littledata's 2026 benchmark data.
The average ecommerce conversion rate is 1.4%.