B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- average cart abandonment rate for ecommerce stores (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (6)
Barn2
Primary
Tier B
https://barn2.com/blog/woocommerce-abandoned-cart/ ↗
Source Article
Best WooCommerce Abandoned Cart Plugins for 2026
Also cited by
statista.com
https://www.statista.com/
2026-08-19
triplewhale.com
https://www.triplewhale.com/
2026-08-19
practicalecommerce.com
https://www.practicalecommerce.com/
2026-08-19
forbes.com
https://www.forbes.com/
2026-08-19
2026-08-10
Original Research
Barn2
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 70.19% | |
| 2026 (current) | 70% | -0.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce stores: 70% average cart abandonment rate. Source: Barn2 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_cart_abandonment_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average_cart_abandonment_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- average cart abandonment rate for ecommerce stores<br><small>Source: Barn2 (2026) · <a href="https://lighthousedata.io/data/average_cart_abandonment_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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