C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
70%
70% -- cart abandonment rate for eCommerce stores (2022)
The average shopping cart abandonment rate across all industries is 70%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (9)
KlientBoost
Primary
Tier B
https://klientboost.com/cro/fix-shopping-cart-abandonment/?ref=quuu&utm_content=bufferd861a&utm_medi… ↗
Source Article
The Ecommerce Purchase Funnel: Stages and How to Optimize It
The ecommerce purchase funnel is the path a person travels from first hearing about a store to becoming a repeat customer. It's usually drawn as four stages — awareness, consideration, conversion, and retention — and its practical value isn't the diagram. It's the diagnosis: mapping where buyers act…
Also cited by
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statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
2026-09-22
forbes.com
https://www.forbes.com/
2026-08-18
2026-09-01
2026-08-26
AutoCallFlow
https://autocallflow.com/blog/ecommerce-kpis
2026-08-31
Original Research
KlientBoost
· Original study ↗
Methodology
Average across all industries.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016-2017 | 77.24% | |
| 2022 (current) | 70% | -9.4% |
| 2023 | 75% | +7.1% |
Segmentation
IndustryeCommerce
Company Sizeall
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
eCommerce stores: 70% cart abandonment rate. Source: KlientBoost (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate-average
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for eCommerce stores<br><small>Source: KlientBoost (2022) · <a href="https://lighthousedata.io/data/cart-abandonment-rate-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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