B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

72%

72% -- mobile commerce sales share for Black Friday sales in Brazil (2024)

Name: Mobile Commerce Sales Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2024 · Appreach

In 2024, 72% of Black Friday sale purchases in Brazil were made via smartphones, according to a study by Appreach.

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Attribution: Appreach View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2024

Entity

Black Friday sales in Brazil

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Appreach Primary Tier B

https://www.jetecommerce.com.br/blog/celular-ou-desktop-entenda-a-preferencia-dos-consumidores-brasi… ↗

Confidence: 24/100 Vintage: 2024 Channel: Common Crawl

Source Article

Celular ou desktop? Entenda a preferência dos consumidores brasileiros - JET E-Commerce

Quem acompanha o dia a dia do setor de e-commerce sabe que o mobile commerce ganhou muita relevância nos últimos anos na composição do faturamento das lojas online. Compreensível, uma vez que passamos boa parte do nosso tempo conectado via smartfone e não dependemos mais do desktop. A análise dos da…

Also cited by

JET E-Commerce https://www.jetecommerce.com.br/blog/celular-ou-desktop-entenda-a-preferencia-do…

2026-08-14

Original Research

Appreach · Original study ↗

Segmentation

IndustryRetail RegionBR Channelmulti-channel

Cite this stat

Plain Text

Black Friday sales in Brazil: 72% mobile commerce sales share. Source: Appreach (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-commerce-sales-black-friday-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-commerce-sales-black-friday-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- mobile commerce sales share for Black Friday sales in Brazil<br><small>Source: Appreach (2024) · <a href="https://lighthousedata.io/data/mobile-commerce-sales-black-friday-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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