B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Unknown

1.81%

1.81% -- average conversion rate for eCommerce sites (current)

Name: Average Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

current · Opensend

The average conversion rate across eCommerce sites is 1.81%.

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Attribution: Opensend View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

1.81%

Unit

Percentage

Data Vintage

current

Entity

eCommerce sites

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Opensend Primary Tier A

https://www.opensend.com/post/unique-visitor-statistics-ecommerce ↗

Confidence: 68/100 Vintage: current Channel: Common Crawl

Source Article

28 Unique Visitor Statistics for eCommerce Stores | Opensend

28 Unique Visitor Statistics for eCommerce Stores Comprehensive data revealing how visitor identification and conversion optimization transform anonymous traffic into revenue-generating customers Understanding who visits your eCommerce store determines your ability to convert browsers into buyers, y…

Also cited by

Yarnit https://www.yarnit.app/blog/how-cpg-brands-are-scaling-product-description-gener…

2026-08-08

Opensend https://www.opensend.com/post/visitor-engagement-rate-statistics-ecommerce

2026-08-07

Checkout Links https://web.archive.org/web/20250315032602id_/https://checkoutlinks.com/blog/con…

2026-08-16

Original Research

Opensend · Original study ↗

Segmentation

IndustryRetail RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

eCommerce sites: 1.81% average conversion rate. Source: Opensend (current). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unique-visitor-statistics-ecommerce-opensend-3

HTML Embed

<blockquote cite="https://lighthousedata.io/data/unique-visitor-statistics-ecommerce-opensend-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.81%</strong> -- average conversion rate for eCommerce sites<br><small>Source: Opensend (current) · <a href="https://lighthousedata.io/data/unique-visitor-statistics-ecommerce-opensend-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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