B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- conversion rate decline for ecommerce conversions (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
Sources (4)
Google
Primary
Tier B
https://pagelift.me/blog/shopify-product-pages-no-page-builder ↗
Source Article
Shopify Product Pages Without a Page Builder App
Also cited by
shopify.com
https://www.shopify.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
ppc.land
https://ppc.land/
2026-08-18
Original Research
Google
· Original study ↗
Methodology
Google's internal data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce conversions: 20% conversion rate decline. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-conversion-delay
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-conversion-delay" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate decline for ecommerce conversions<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-conversion-delay" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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