B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.8%
1.8% -- conversion rate for eCommerce websites (Q4 2025)
According to Statista data from Q4 2025, the average conversion rate across all sectors is 1.8%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Statista
Primary
Tier C
https://bsscommerce.com/services/blog/cro-strategy/ ↗
Source Article
CRO Strategy: How to Build and Scale Revenue
A well-defined CRO strategy helps you turn existing traffic into measurable revenue growth by systematically improving user experience, removing friction, and validating ideas through data-driven testing instead of guesswork.
This article breaks down conversion rate optimization fundamentals, key CR…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
triplewhale.com
https://www.triplewhale.com/
2026-08-18
marketscale.com
https://www.marketscale.com/
2026-08-18
Original Research
Statista
· Original study ↗
Methodology
Data from Statista
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 1.62% | |
| Q4 2025 (current) | 1.8% | +11.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce websites: 1.8% conversion rate. Source: Statista (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-conversion-rate-q4-2025
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<blockquote cite="https://lighthousedata.io/data/ecommerce-conversion-rate-q4-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- conversion rate for eCommerce websites<br><small>Source: Statista (Q4 2025) · <a href="https://lighthousedata.io/data/ecommerce-conversion-rate-q4-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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