C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
2.5%
2.5% -- conversion rate for global ecommerce (2026)
The global average ecommerce conversion rate across all industries in 2026 is roughly 2.5% to 3.0%.
- Reported as a range (2.5-3.0%)
- Varies significantly by industry, device, and region
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
IRP Commerce / LittleData / Statista
Primary
Tier C
https://webmedic.com/average-ecommerce-conversion-rate-by-industry ↗
Source Article
Average Ecommerce Conversion Rate by Industry | WebMedic
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Also cited by
2026-09-19
Daymark (usedaymark.io)
https://www.usedaymark.io/blog/what-is-a-good-conversion-rate
2026-09-18
2026-09-24
2026-09-19
Original Research
IRP Commerce / LittleData / Statista
· Original study ↗
Methodology
Global median across all traffic sources; midpoint of 2.5-3.0% range; based on IRP Commerce, LittleData, and Statista data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 2.5% | |
| 2026 (current) | 2.5% | 0% |
| 2026-06 | 1.7% | -32.0% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
global ecommerce: 2.5% conversion rate. Source: IRP Commerce / LittleData / Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-ecommerce-conversion-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global-ecommerce-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- conversion rate for global ecommerce<br><small>Source: IRP Commerce / LittleData / Statista (2026) · <a href="https://lighthousedata.io/data/global-ecommerce-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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