B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- conversion rate for consumers in physical stores (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Unnamed source
Primary
Tier C
https://propmark.com.br/mercado/a-midia-que-vende-retail-media-redefine-investimentos-e-disputa-bilh… ↗
Source Article
A mídia que vende: retail media redefine investimentos e disputa bilhões em 2026
O segmento avança globalmente, integra dados, IA e lojas físicas
e redefine a forma como marcas constroem relevância e conversão
Não é mais novidade como a estratégia de retail media se tornou uma das prioridades para CMOs, sendo considerada muito mais do que a ‘terceira onda da publicidade’, mas si…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
triplewhale.com
https://www.triplewhale.com/
2026-08-16
Original Research
Unnamed source
· Original study ↗
Methodology
Research by an unnamed source in December 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers in physical stores: 37% conversion rate. Source: Unnamed source (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers_buying_promoted_products_in_store_2026
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<blockquote cite="https://lighthousedata.io/data/consumers_buying_promoted_products_in_store_2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- conversion rate for consumers in physical stores<br><small>Source: Unnamed source (2026) · <a href="https://lighthousedata.io/data/consumers_buying_promoted_products_in_store_2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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