B Evidence Grade B Graded under review Safe to Cite Current

7% -- conversion rate decrease for ecommerce website sales (2026)

Name: Conversion Rate Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-11

2026 · Google's Doubleclick

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Attribution: Google's Doubleclick View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026

Entity

ecommerce website sales

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Google's Doubleclick Primary Tier B

https://www.marketingturkiye.com.tr/haberler/1-saniyelik-gecikme-satislari-yuzde-7-dusuruyor/ ↗

Confidence: 51/100 Vintage: 2026 Channel: Common Crawl

Source Article

1 Saniyelik Gecikme Satışları Yüzde 7 Düşürüyor | Marketing Türkiye

1 saniyelik gecikme satışları yüzde 7 düşürüyor Araştırmalara göre bir mobil web sitesinin yüklenmesi 3 saniyeden fazla sürerse ziyaretçiler siteye girmekten vazgeçiyor. Web sitesinde yaşanan 1 saniyelik gecikme ise satışların ortalama yüzde 7 düşmesine sebep oluyor. Google’ın Doubleclick araştırmas…

Also cited by

shopify.com https://www.shopify.com/

2026-08-18

triplewhale.com https://www.triplewhale.com/

2026-08-18

Original Research

Google's Doubleclick · Original study ↗

Methodology

Based on a study by Google's Doubleclick and Kissmetrics.

Segmentation

Industrymarketing

Cite this stat

Plain Text

ecommerce website sales: 7% conversion rate decrease. Source: Google's Doubleclick (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/1_saniyelik_gecikme_satislari_yuzde_7_dusuruyor

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<blockquote cite="https://lighthousedata.io/data/1_saniyelik_gecikme_satislari_yuzde_7_dusuruyor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate decrease for ecommerce website sales<br><small>Source: Google's Doubleclick (2026) · <a href="https://lighthousedata.io/data/1_saniyelik_gecikme_satislari_yuzde_7_dusuruyor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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