B
Evidence Grade B
Safe to Cite
Current
7%
7% -- conversion rate decrease for website loading time (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
gopulsion.io
Primary
Tier C
https://www.gopulsion.io/how-to-improve-conversion-rates/ ↗
Source Article
How to improve conversion rates?
The percentage of total website visitors that convert to customers is your conversion rate.
Conversion rates measure the number of users on your website that have completed a desired goal, such as making a purchase, signing up for newsletters, calling your business, etc.
Conversion rates vary by mar…
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2026-08-25
Original Research
gopulsion.io
· Original study ↗
Segmentation
Industryecommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
website loading time: 7% conversion rate decrease. Source: gopulsion.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/one-second-delay-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/one-second-delay-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion rate decrease for website loading time<br><small>Source: gopulsion.io (2026) · <a href="https://lighthousedata.io/data/one-second-delay-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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