B Evidence Grade B Graded under review Safe to Cite Dated

20%

20% -- conversion rate decrease for ecommerce platforms, mobile version (2017)

Name: Conversion Rate Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2017 · SOASTA

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Attribution: SOASTA View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2017

Entity

ecommerce platforms, mobile version

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SOASTA Primary Tier B

https://guillermopareja.com/es_es/marketing-digital/velocidad-sitio-web-telefonos-moviles/ ↗

Confidence: 51/100 Vintage: 2017 Channel: Common Crawl

Source Article

Conoce qué tan veloz es tu sitio web en teléfonos móviles - Marketing y Analítica Digital

Conoce qué tan veloz es tu sitio web en teléfonos móviles Tu sitio web móvil es el punto de contacto más “a mano” al que potenciales consumidores tienen acceso para conocer tu marca o negocio. Por esto, la velocidad de carga de tu sitio puede ser la diferencia entre generar una buena o mala primera …

Original Research

SOASTA · Original study ↗

Methodology

Source: SOASTA, EE. UU., 'New Findings: The State of Online Retail Performance', 2017

Methodology documented

Segmentation

IndustryeCommerce RegionUS RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

ecommerce platforms, mobile version: 20% conversion rate decrease. Source: SOASTA (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-page-load-speed-ecommerce-conversions

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-page-load-speed-ecommerce-conversions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate decrease for ecommerce platforms, mobile version<br><small>Source: SOASTA (2017) · <a href="https://lighthousedata.io/data/mobile-page-load-speed-ecommerce-conversions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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