B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6.1%
6.1% -- conversion rate decrease for industry (2024)
Conversion rates dropped 6.1% year-over-year in 2024 across 90 billion user sessions and 6,000 websites analyzed globally.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contentsquare
Primary
Tier A
https://contentsquare.com/blog/2025-digital-experience-benchmarks/ ↗
Source Article
Benchmark Report: Rising Acquisition Costs and More
Contentsquare's 2025 Digital Experience Benchmarks Report highlights urgent need to optimize experiences as digital landscape transforms, AI dominates, and consumers demand excellence
New York, NY— 8:00 AM EST - January 28, 2025 — As companies navigate a highly competitive landscape defined by risin…
Original Research
Contentsquare
· Original study ↗
Methodology
Year-over-year decrease
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
industry: 6.1% conversion rate decrease. Source: Contentsquare (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/contentsquare-2025-digital-experience-benchmarks-conversion-rate-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/contentsquare-2025-digital-experience-benchmarks-conversion-rate-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.1%</strong> -- conversion rate decrease for industry<br><small>Source: Contentsquare (2024) · <a href="https://lighthousedata.io/data/contentsquare-2025-digital-experience-benchmarks-conversion-rate-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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