B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

$194

$194 -- average order value for Fashion, Accessories, and Apparel ecommerce (October 2024)

Name: Average Order Value Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-23

October 2024 · Dynamic Yield

In October 2024, the global average order value (AOV) for the Fashion, Accessories, and Apparel ecommerce industry was $194.

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Attribution: Dynamic Yield View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

$194

Unit

Currency Usd

Data Vintage

October 2024

Entity

Fashion, Accessories, and Apparel ecommerce

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (34)

Dynamic Yield Primary Tier A

https://loyaltylion.com/blog/shopify-average-order-value ↗

Confidence: 77/100 Vintage: October 2024 Channel: Common Crawl

Source Article

How to calculate (and improve) your Shopify average order value (AOV)

Owning a Shopify store comes with having to track tons of data to find nuggets of insight to improve the store’s performance. One of those nuggets, or metrics, is Average Order Value (AOV). The AOV metric refers to how much your customers spend per transaction. AOV for ecommerce brands is important …

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Original Research

Dynamic Yield · Original study ↗

Methodology

Data from Dynamic Yield.

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Fashion, Accessories, and Apparel ecommerce: $194 average order value. Source: Dynamic Yield (October 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aov-fashion-accessories-apparel-2024

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<blockquote cite="https://lighthousedata.io/data/aov-fashion-accessories-apparel-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$194</strong> -- average order value for Fashion, Accessories, and Apparel ecommerce<br><small>Source: Dynamic Yield (October 2024) · <a href="https://lighthousedata.io/data/aov-fashion-accessories-apparel-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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