B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$122
$122 -- average order value for Desktop ecommerce shoppers (2026)
Desktop ecommerce shoppers spend around $122 per order on average.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$122
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
kirro.io
Primary
Tier B
https://kirro.io/ecommerce-cro ↗
Source Article
Ecommerce CRO Checklist (2026): Page-by-Page Store Audit
Ecommerce CRO is the process of fixing the pages in your online store so more visitors buy something. Not “more traffic.” Not “better branding.” Just: more of the people already visiting your site actually completing a purchase.
This is a page-by-page checklist. Homepage, category pages, product pag…
Also cited by
Original Research
kirro.io
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Desktop ecommerce shoppers: $122 average order value. Source: kirro.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-aov-122
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<blockquote cite="https://lighthousedata.io/data/desktop-aov-122" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$122</strong> -- average order value for Desktop ecommerce shoppers<br><small>Source: kirro.io (2026) · <a href="https://lighthousedata.io/data/desktop-aov-122" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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