C
Evidence Grade C
Use with Hedging
Dated
68%
68% -- cart abandonment rate for ecommerce industry (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
dmcommerce.it
Primary
Tier C
https://www.dmcommerce.it/strategie-marketing-ecommerce/ridurre-labbandono-del-carrello/ ↗
Source Article
E-commerce: 7 segreti per ridurre l'abbandono del carrello
Per chi vende on-line ridurre il tasso di abbandono del carrello è uno degli obiettivi primari per far crescere la propria impresa.
Eppure sai quanti carrelli vengono abbandonati in media su un e-commerce? Circa il 68%, con cifre ancora più alte per quanto riguarda certi settori, come il fashion (74…
Also cited by
2026-08-28
Original Research
dmcommerce.it
· Original study ↗
Methodology
Average rate across all ecommerce sectors.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 70% | |
| 2022 (current) | 68% | -2.9% |
| 2024 | 70% | +2.9% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
ecommerce industry: 68% cart abandonment rate. Source: dmcommerce.it (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-cart-abandonment-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- cart abandonment rate for ecommerce industry<br><small>Source: dmcommerce.it (2022) · <a href="https://lighthousedata.io/data/ecommerce-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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