B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70.19%
70.19% -- average cart abandonment rate for Ecommerce Stores (2025)
The average shopping cart abandonment rate for ecommerce is 70.19%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70.19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
Beancount
Primary
Tier C
https://beancount.io/blog/2026/01/13/ecommerce-efficiency-hacks-for-busy-store-owners ↗
Source Article
10 Ecommerce Efficiency Hacks That Will Give You Your Time Back
Running an ecommerce business often feels like spinning plates while juggling—you're managing inventory, answering customer emails, updating product listings, posting on social media, and somehow still trying to grow your business. Here's a sobering statistic: nearly 60% of small business owners wor…
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Original Research
Beancount
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 70.19% | |
| 2026 | 70% | -0.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce Stores: 70.19% average cart abandonment rate. Source: Beancount (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-cart-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/ecommerce-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.19%</strong> -- average cart abandonment rate for Ecommerce Stores<br><small>Source: Beancount (2025) · <a href="https://lighthousedata.io/data/ecommerce-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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