B Evidence Grade B Graded under review Safe to Cite Current

73%

73% -- average cart abandonment rate for Global Ecommerce (2026)

Name: Average Cart Abandonment Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2026 · emarsys

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Attribution: emarsys View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2026

Entity

Global Ecommerce

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

emarsys Primary Tier A

https://emarsys.com/de/learn/blog/8-email-best-practices-fuer-warenkorbabbrueche/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Deep Crawl

Source Article

8 E-Mail-Best-Practices für Warenkorbabbrüche

Stellen Sie sich vor, potenzielle Käufer*innen stöbern auf Ihrer Website, sind nur noch wenige Klicks vom Checkout entfernt, werden dann aber durch etwas abgelenkt und brechen ihren Warenkorb ab. E-Commerce-Marken kennen das nur zu gut. Zurzeit liegt die durchschnittliche Warenkorbabbruch-Rate weltw…

Original Research

emarsys · Original study ↗

Trend Over Time

Period	Value	Change
2019	77.13%
2026 (current)	73%	-5.4%

Segmentation

IndustryRetail RegionGlobal RoleAll marketers Channelemail

Cite this stat

Plain Text

Global Ecommerce: 73% average cart abandonment rate. Source: emarsys (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_cart_abandonment_rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/avg_cart_abandonment_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- average cart abandonment rate for Global Ecommerce<br><small>Source: emarsys (2026) · <a href="https://lighthousedata.io/data/avg_cart_abandonment_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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