B
Evidence Grade B
Safe to Cite
Current
70%
70% -- average cart abandonment rate for ecommerce shoppers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (3)
Baymard Institute
Primary
Tier B
https://baymard.com/lists/cart-abandonment-rate ↗
Source Article
Lost Shopping Carts? 54 Best Abandoned Cart Subject Lines for Shopify in 2026
Abandoned cart emails still work in 2026, and the subject line is the first conversion point. If you want more shoppers to return and complete checkout, the best abandoned cart subject lines combine clarity, timing, personalisation, and the right emotional trigger.
In my experience building Shopify …
Also cited by
2026-08-17
2026-08-10
Original Research
Baymard Institute
· Original study ↗
Methodology
According to Baymard Institute
Segmentation
IndustryeCommerce
RoleAll marketers
Channelemail
Cite this stat
Plain Text
ecommerce shoppers: 70% average cart abandonment rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate
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<blockquote cite="https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- average cart abandonment rate for ecommerce shoppers<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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