B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
70%
70% -- cart abandonment rate for Online Retailers (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
80
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Source
The Baymard Institute
Primary
Tier B
https://www.searchenginejournal.com/5-disasters-checkout-destroy-conversion-rates/216207/?ver=216207… ↗
Source Article
5 Disasters in Checkout that Destroy Conversion Rates
The checkout stage is crucial when it comes to driving conversions.
Your shoppers have come all that way in the conversion funnel, and you need to make sure you close the sale.
But getting customers to the checkout page doesn’t necessarily assure conversions.
In fact, many of your potential customer…
Original Research
The Baymard Institute
· Original study ↗
Methodology
Source: The Baymard Institute
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Online Retailers: 70% cart abandonment rate. Source: The Baymard Institute (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate
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<blockquote cite="https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for Online Retailers<br><small>Source: The Baymard Institute (2017) · <a href="https://lighthousedata.io/data/baymard_institute_cart_abandonment_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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