B
Evidence Grade B
Safe to Cite
Current
70%
70% -- cart abandonment rate for average ecommerce industry (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
95
Sources (4)
charle.co.uk
Primary
Tier A
https://www.charle.co.uk/articles/edit-shopify-checkout/ ↗
Source Article
How to Edit the Checkout in Shopify: The Complete 2026 Guide
Why Customising Your Shopify Checkout Matters
The checkout is the highest-intent page on your entire Shopify store. Every visitor who reaches it has already browsed, added to cart, and decided they want to buy. Even small improvements here have an outsized impact on revenue.
Industry data consistent…
Also cited by
2026-08-18
2026-08-11
2026-08-11
Original Research
charle.co.uk
· Original study ↗
Methodology
Industry data
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
average ecommerce industry: 70% cart abandonment rate. Source: charle.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ecommerce-cart-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/average-ecommerce-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for average ecommerce industry<br><small>Source: charle.co.uk (2026) · <a href="https://lighthousedata.io/data/average-ecommerce-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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