C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
2.79%
2.79% -- funnel conversion rate for eCommerce (2026)
The global average eCommerce conversion rate is approximately 2.79%.
- Rates vary significantly by product category (0.9% for luxury to 6% for food & beverage) and device
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
Prospeo
Primary
Tier B
https://prospeo.io/s/what-is-a-good-funnel-conversion-rate ↗
Source Article
Good Funnel Conversion Rate in 2026: Benchmarks & Data
What's a Good Funnel Conversion Rate? (It Depends on 5 Things)
Your VP of Sales just asked why only 4% of leads become customers. Is that a crisis or business as usual?
Here's the short answer: B2B funnels typically convert 3-7% end-to-end. eCommerce sits around 2.79% globally. Ruler Analytics pegge…
Also cited by
2026-08-17
2026-08-16
2026-08-11
2026-08-18
Original Research
Prospeo
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
eCommerce: 2.79% funnel conversion rate. Source: Prospeo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-funnel-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-funnel-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.79%</strong> -- funnel conversion rate for eCommerce<br><small>Source: Prospeo (2026) · <a href="https://lighthousedata.io/data/ecommerce-funnel-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.