B Evidence Grade B Graded under review Safe to Cite Recent

70%

70% -- global cart abandonment rate for ecommerce websites (2025)

Name: Global Cart Abandonment Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2025 · Baymard Institute

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Attribution: Baymard Institute View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2025

Entity

ecommerce websites

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Baymard Institute Primary Tier B

https://baymard.com/lists/cart-abandonment-rate ↗

Confidence: 62/100 Vintage: 2025 Channel: Common Crawl

Source Article

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Original Research

Baymard Institute · Original study ↗

Methodology

Source: https://baymard.com/lists/cart-abandonment-rate

Segmentation

IndustryeCommerce RegionGlobal RoleAll marketers Channelcontent

Cite this stat

Plain Text

ecommerce websites: 70% global cart abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-cart-abandonment-rate

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<blockquote cite="https://lighthousedata.io/data/global-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- global cart abandonment rate for ecommerce websites<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/global-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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